Best Marketing Books 2020

Marketing done right will allow your brand to go from small project to big business.

We’ve compiled some of the best marketing books of all time for entrepreneurs, marketers, and anyone else running a business or marketing a brand. Learn from some of the best marketers and best business leaders to think differently, understand the purpose of your business, decide how to sell to your customers, and crush your marketing strategy in 2020 with this list.

We have created chapter-wise summaries of marketing books with our favorite quotes, key insights, and recommendations by industry experts. So you know the book and what you will learn and then move on to reading it! Check out this clickable list of best marketing books to start reading.

This is Marketing: You Can’t Be Seen Until You Learn to See

This is marketing book summary

“This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way – The Financial Times Book of the Month”

-The Financial Times

The true north of marketing has flipped. However, from the book summary of ‘This is Marketing’, you can discover how to make the impact you seek.

Hooked: How to Build Habit-Forming Products

Hooked book summary

“Hooked: How to build habit-forming products is a must-read for everyone who cares about driving customer engagement.”

Eric Ries, author of The Lean Startup

The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.

Buyology: Truth and Lies About Why We Buy

Buyology book summary

“Be prepared to have your cherished beliefs overturned.”

-Spectator Business

Buyology is the subconscious processing of thoughts, feelings, and desires that ultimately drives purchasing decisions. Put more simply, it’s the science of relating emotions to buying. It explains why traditional research methods of marketing aren’t working.

Permission Marketing

Permission Marketing - book summary

“Seth Godin is the ultimate entrepreneur for the Information Age.”

— Business Week

Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.

Positioning: The Battle for Your Mind

Positioning book summary

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.”

-David Bohnett, Chairman and Founder of GeoCities

In this book summary of ‘Positioning: The Battle for Your Mind’, you learn about what you do to the mind of the prospect.

Shoe Dog: A Memoir by the Creator of Nike

Shoe dog Book summary

“A refreshingly honest reminder of the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do.”

– Bill Gates

Everyone has heard of Nike. Of course, you may have one in your closet. Do you know this iconic brand and creator’s history?

Traffic Secrets

Traffic Secrets book summary

“Controlling traffic is the holy grail for any profitable business. This book is the online formula to create the attention every product needs to thrive.”

— Steve J. Larsen

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. This book is all about traffic and how to get people and customers to you.

Contagious: Why Things Catch On

Contagious Why Things Catch On- Book summary

“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.”

— Charles Duhigg, author of the bestselling The Power of Habit

Virality isn’t born; it’s made.
Contagious analyzes the traits and characteristics that viral products, ads, and ideas all have in common.

Check out Make Me Read for summary of the best business books.
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